Contribute to uplift the fresh local produce industry of the island by connecting farmers and
consumers with the state-of-the-art technology through a strong network of farmers to
maintain quality at a reasonable price, and provide a continuous supply of fruits, vegetables and
other local foods in line with customer requirements while helping the farming community grow
by working towards enhancing the farmers' dignity, exchanging agricultural technologies,
supporting a better quality of life, encouraging good agriculture practices and creating a
demand non-polluting produce.